manifesto
times have changed, men have changed. but the industry did not change. we are the niche. we don't care about outdated clichés or synthetic components. we want to care for our skin with natural ingredients, no toxic chemicals. that's why we created normal mencare – a simple routine, designed to detox and hydrate your skin cells. we are very proud to be trusted and listed in some of the most iconic stores for clean beauty.
we redefine normal as natural. it should be normal to live a healthy life, where natural products are normal. it’s normal to feel free and connected to nature, that’s our origin. it is normal to question outdated concepts and stereotypes, challenging the status quo, changing the way we live and create a world – where natural is normal.
inside
skincare without harmful chemicals must be normal. our products are free from parabens, mineral oils, micro plastic, sulfates, sls, sles, dea, and irritating alcohols. tested on humans and dermatologically approved for normal and sensitive skin types. see our ingredients list to learn more about its benefits.
outside
to care for the planet is normal. our packaging is made from recycled glass, paper and a minimum of plastic to benefit the most from recent recycling systems in your country, please continue the life circle of the materials by recycling them separately after usage.
change
a conscious society and healthy planet should be normal. we aim to deconstruct obsolete gender bias in the beauty industry by normalizing self-care as a human act and fuel the growing awareness in men to take care of their skin by consciously choosing clean and natural formulas.
we support projects that make a difference to protect our nature and help to change obsolete stereotypes, impacting the education and evolution of men in different parts of the world. follow the project we support in our community tab.
