maría and florian founded normal mencare to redefine men's skincare with simplicity, quality, and natural ingredients. recognizing the need for cleaner, high-quality solutions, they’re committed to breaking outdated stereotypes in men’s skincare. their mission is to empower today’s evolved man with simple, effective products rooted in transparency and authenticity. normal mencare is more than grooming - it's about embracing a natural, uncomplicated self-care and wellness routine that empowers men to feel confident in their skin.

transparency is one of their core values, it has ruled the way they developed the brand and products at spain's mediterranean coast between barcelona and valencia. with a focus on every detail, their trusted laboratory and production processes are certified by the leading authorities in natural, ecological, bio, and organic cosmetics.