manifesto
natural debe ser lo normal. cuidar tu piel es normal. somos una marca de bienestar y cuidado de la piel que elabora fórmulas plant-based, altamente efectivas y especializadas en tratar las características naturales de la piel masculina. redefinimos el acto de autocuidado creando una rutina esencial como un homenaje a la simplicidad, la funcionalidad y el diseño.
inside
skincare without harmful chemicals must be normal. our products are free from parabens, mineral oils, micro plastic, sulfates, sls, sles, dea, and irritating alcohols. tested on humans and dermatologically approved for normal and sensitive skin types. see our ingredients list to learn more about its benefits.
outside
to care for the planet is normal. our packaging is made from recycled glass, paper and a minimum of plastic to benefit the most from recent recycling systems in your country, please continue the life circle of the materials by recycling them separately after usage.
change
a conscious society and healthy planet should be normal. we aim to deconstruct obsolete gender bias in the beauty industry by normalizing self-care as a human act and fuel the growing awareness in men to take care of their skin by consciously choosing clean and natural formulas.
we support projects that make a difference to protect our nature and help to change obsolete stereotypes, impacting the education and evolution of men in different parts of the world. follow the project we support in our community tab.
